Hooked on Phonics

We have this new food delivery service at work that offers a different restaurant every day Pretty cool concept, if you ask me. The problem: no one knows what the name is. It's "Foodsby," which most people are pronouncing "foods-bee." But apparently it's supposed to be "foods by" like "foods by Cowboy Chicken," etc. I guess either way, they're getting buzz, so it's working.