They wear camo, yet they won't disappear

I'm over the Duck Dynasty phenomenon. Watched the first season, found it funny, but haven't watched it since. And now they have a Christmas CD? And Chia Pets? (Admittedly, those are a little funny) Not sure why people are shocked that they are homophobes, though - they're rednecks, people.
One thing I cannot understand, though, is how these bearded wonders landed such hot wives, but maybe it's the $80 million. One never knows in Louisiana.